Job Details

Country Manager - Japan - Unknown
Job ID: 7286
Job Type:
Any Region

Job description:
Are you an entrepreneurial, data driven person who enjoys building relationships with key stakeholders? Are you able to deliver success for our client’s online casino brand in the Japanese market? Then this is the role for you!
As their new Country Manager, you will need to have proven marketing experience in Japan in order to deliver growth in new player acquisition and excellence in brand communication. Responsibility for retaining the players they acquire also forms a key part of this role and as their main contact for this brand in Japan, you will need to be hands-on in your approach, working across multiple business areas. You will also have responsibility for managing and negotiating with external agencies and taking the lead on new commercial deals.
Another integral focus of this role is affiliate management where you will be responsible for the brand’s strategy in Japan, communicating regularly with their affiliates in order to optimise traffic and deliver efficient profit margins.
  • Implementation of brand strategy and identity for their online casino brand in Japan
  • Creation and management of acquisition strategy
  • Management of external agencies and partners
  • Negotiating commercial deals with 3rd parties
  • Competitor and market analysis
  • Coordination of relationships between their online casino and other central teams including CRM, content, product teams and more.
  • Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance
  • Source, evaluate, recruit and approve new affiliate partners
  • Monitor affiliate practices and ensure compliance
  • Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
  • Monitor and analyse results of all campaigns, including weekly and monthly KPI reports (to identify strong and weak areas, and to help underachievers improve)
  • Optimise all aspects of the affiliate program through established and new networks
  • Reactivate old affiliates and also targeted inactive players through specific affiliate campaigns
  • Assist managing onsite content and affiliate marketing communications
  • Managing their online casino Japan brand team to develop and plan localised retention activities
  • Work with Customer Support, brand team and VIP team to manage top Japanese customers, ensuring a reward ratio that optimises net gaming revenue.
  • Take lead on external activities in regards of VIP-treatment (actual send outs\events)
  • Responsible for budget management
  • Responsible for achieving KPI and Ebit targets set for their Online Casino Brand for Japan
  • Delivering regular business reports and plans for the business and senior management team
  • You're a native Japanese speaker with a professional command of English coming with experience working within iGaming in Japan.
  • You have strong organisational skills, excellent time management enabling you to manage multiple projects simultaneously.
  • You come with a background in a marketing and/or affiliate related role which has contributed to your impressive analytical skills.
  • Through your experience, you are able to apply good judgment based on your sound understanding of metrics and data whilst show adaptability and handling changes in priorities and managing deadlines.
  • You are creative by nature bringing innovative ways of thinking to the table which you effectively communicate (both written and spoken) with the ability to tailor dialogue and delivery to cater for a variety of audiences.
If you are interested in applying for this vacancy or would like more information, please send your CV to