Job

Job
Location
CRM Coordinator - Malta
Job ID: 6568
Job Type:
Region:

Any Region

CRM COORDINATOR

Role and Responsibilities
 
If you want to experience working within a startup environment while enjoying the resources and benefits of a bigger group, then this role is a perfect opportunity for you! You will be part of a small yet highly efficient team currently working on super exciting and fun projects.
 
As a CRM Coordinator, you will have a strong interest in Marketing Strategy and Entertainment, with a good understanding of the online gaming industry. Your creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base.
 
What you will do
 
  • Retention and conversion of existing players and reactivation of lapsed players
  • Executing a wide range of campaigns & promotions
  • Segmentation of the database to optimize player retention strategies
  • Preparing & executing send outs of targeted marketing communications to specific groups of players within the database
  • Ensuring that new promotions and features are communicated to the player base at all levels
  • Ensuring effective ROI by implementing and measuring/tracking CRM strategies in terms of reactivating lapsed players and converting new registrations into deposits.
  • Managing any other required activities to ensure effective retention and reactivation of the database
 
Who you are
 
  • A self-starter, proactive and enthusiastic with a can-do attitude
  • You can work effectively in teams
  • An excellent eye for details
  • Highly organized
  • Eager to learn new things, especially about the gaming industry
  • Able to deliver excellent results against challenging time deadlines
  • German will be considered an asset but is not a must
 
What you will bring
 
  • Experience in creating and executing promotional plans, and monitoring their success
  • Proficiency in Excel, Word and some basic HTML & computer skills
  • Ability to plan and execute multiple campaigns by working with numerous people based in different locations/countries
  • You have an analytical mindset
  • Knowledge and experience in mass mailing
  • You have outstanding communication skills

To apply please send your CV to sarahb@bettingconnections.com