Job Details

Job
Location
CRM Coordinator - Malta
Job ID: 7010
Job Type:
Region:
Permanent
Any Region

Job description: Duties:
 
  • Prepare and execute multi-channel, segmented life cycle campaigns across the all of our clients brands
  • Launching and testing processes for campaigns and promotions across multiple devices.
  • Drive A/B testing within and across communication channels to discover best practices for each customer segment.
  • Work with CRM stakeholders to provide support and guidance in various CRM initiatives.
  • Collaborate with Copywriters and other business functions to drive customer engagement and revenue.
  • Implement automated CRM programs for agreed campaigns and executing a wide range of campaigns and promotions
  • Compiling and presenting reports on CRM programs
  • Assist in reviewing player behaviours, activities and suggesting/requesting improvements
  • Optimizing customer promotional journeys and experience
  • Design and implement regular benchmarking and competitive analysis to ensure the business is keeping a competitive edge
  • Carry out any other ad hoc functions that may arise.
 
Required experience:
 
  • Fluent English (both written and spoken) and German is considered an asset.
  • Good general level of education, with a competent standard of numeracy and literacy being important.
  • Excellent awareness of Microsoft Office applications and high degree of computer literacy.
  • Experience in the iGaming industry is considered a necessity.
  • Proven CRM background is required, minimum of 1 year 
  • Result-oriented and data driven
  • Ability to effectively plan work tasks to meet deadlines.
  • Motivated team player with excellent people skills.
  • Interest in CRM, Customer Experience and User Journey is essential.
  • Experience working with Symplify is considered as an advantage
 
To apply or hear more, kindly get in touch via email - sarahb@bettingconnections.com