Job Details

Job
Location
CRM Specialist - Gibraltar
Job ID: 7793
Job Type:
Region:

Gibraltar

Job description:
On behalf of our Client, a leading and award winning online Gaming provider, we are recruiting for a CRM Specialist to join their Gibraltar based teams. The firm has won awards in the industry for their product offering, as well as, promoting Employee wellbeing within the Company and Responsible Gaming!
 
As a team, they aspire to adapt a unified marketing approach, with innovative CRM methods, using Data to drive acquisition and cultivate retention and lifetime value of their players.
 
As part of the CRM Team (Casino), the successful candidate will be responsible for introducing and optimising CRM activities for English speaking Markets. The position will be expected to implement Customer Communications that enhance the Customer Experience, engagement, and Commercial performance indicators!
 
  • Conduct situational analysis to assess our competitiveness across different markets.
  • Use analytical resources to identify customer insights and business opportunities.
  • Propose campaigns that support the casino CRM team achieve their targets.
  • Leverage data insights to propose A/B testing to optimise campaigns.
  • Work closely with direct report to define our CRM casino contact plan.
  • Design customer centric multichannel communications that enhance customer’s gambling experience.
  • Create briefs to produce marketing assets for CRM plans.
  • Coordinate the production of marketing materials and campaigns.
  • Ensure a high level of QA is maintained according to policies.
  • Define target audiences and campaigns via CRM and marketing tools.
  • Monitor and own live campaign performance against expectations.
  • Support the team with escalations related to area of responsibility.
  • Implement best practices according to strategic and technical guidance.
  • Support the team with post-campaign analysis to review success factors and opportunities for optimisation.
  • Provide regular feedback on our processes and tooling.
 
Requirements:
 
If you are good at what you do and you are passionate about it! You will feel at home in this. Other requirements include:
 
  • Marketing or gambling related experience.
  • First-rate interpersonal and communication skills.
  • Be highly organised with ability to prioritise.
  • Meticulous attention to detail.
  • Problem-solving with a “can do” attitude.
  • Pro-active and enthusiastic to learn.
  • Team player.
 
Desirable requirements:
 
  • Professional qualification (Degree) in at least one of the following areas: Marketing, Business, Mathematics, Statistics.
 
On offer:
 
  • An attractive base salary
  • A comprehensive renumeration package including bonuses or commissions
  • Health Cover/insurance (Including Dental and Eye cover).
  • Subsidised Gym Membership
  • Spanish as a foreign language lessons
 
If you would like to hear more about this role or any of your available iGaming career options, get in touch with me today on gosia@bettingconnections.com