Job Details

Head of CRM - Malta
Job ID: 7629
Job Type:


Job description:
Our client is currently looking to hire Head of CRM to join their successful sportsbook brand. Their CRMs are experts in the field of promotional campaigns and activities related to customer retention. Together with a team of specialists, your task will be to focus on the CRM aspects of customers, i.e. guide them from the first day on the website, through maintenance and possible reactivation using both tactical sports campaigns and adapted automatic campaigns.
It is you who are responsible for developing your team and taking it to the next level through your commitment, creativity, experience and leadership.
  • Determining the development strategy of the department on the Polish market
  • Keeping and reactivating players through both open (global) and closed (segmented) tactical actions
  • Responsibility for acquisition bonuses (welcome packages)
  • Automation of CRM activities along with loyalty bonuses and various variants of the customer path
  • Supervision over the planning and execution of the above and their optimization
  • Campaign performance analysis, reporting the effectiveness of CRM activities to CMO
  • Managing a team of several people
  • Responsibility for the forecast and budget execution
  • Establishing, maintaining and developing partnerships with suppliers of tools and products for CRM
  • Close cooperation with other departments (mainly technology and product) in the field of tool integration and the introduction of new services, products and functionalities relevant to CRM
  • Strengthening acquisitions and conversions by building an appropriate customer path
  • Advice on CRM activities on foreign markets 
  • The perfect candidate likes and knows his/her way around betting business, marketing and technology
  • Practical experience in results-oriented communication with clients and knowledge of best practices in the optimization and personalization of content, offers and channels
  • Experience with advanced Marketing Automation tools such as Optimove and other tools relevant to CRM activities is highly desirable
  • Practical knowledge of communication touchpoints (e.g. PM, mailing, SMS, push)
  • Very good knowledge of .xls
  • An interest in and knowledge of sports betting and its dynamics is highly desirable
  • Min 4 years of professional experience in a strategic CRM position within iGaming industry
  • Excellent communication and collaboration skills
  • Very good analytical, organizational and prioritization skills
  • Both Polish and English language knowledge level is required.
Please send me your CV to if you are interested in this role.