Job Details

Job
Location
Insight Analyst - Gibraltar
Job ID: 7796
Job Type:
Region:

Gibraltar

Job description:
On behalf of our Client, a leading and award winning online Gaming provider, we are recruiting for a Insight Analyst to join their Gibraltar based teams. The firm has won awards in the industry for their product offering, as well as, promoting Employee wellbeing within the Company and Responsible Gaming!
 
As part of the new and fast-growing real-time marketing team, this role will be influential with opportunities to have significant business impact! The role is responsible for extracting and analysing large data sets. Surfacing regular customer insights with the view to improve KPI’s and reduce Customer friction points at all stages of our customers life cycles!
 
Your insight will identify opportunities for optimisation, feeling into the business ideation and value driven proposition. Working closely with the Customer Experience Specialist, the successful candidate will be responsible for identifying growth and optimisation opportunities, feeling these into business cases, conducting prioritisation and later analysing and reporting on ROI of these tests.
 
The role:
 
  • Build out and maintain the reporting framework for customer behaviour analysis of key conversion funnels, and customer life cycle journeys.
  • Surface actionable insights to enable strategic decision making across key conversion areas for acquisition, retention and re-activation using real-time marketing and personalisation capabilities.
  • Identify the key friction points in the customer journey and draw out actionable insight to remedy these journeys with value-based recommendations.
  • Query and analyse large volumes of data to draw out actionable insights and recommendations for growth, conversion and personalisation.
  • Deliver weekly business-friendly behavioural insights and comprehensive monthly insight packs to the business, drawing on multiple data sources (qualitive and quantitative) to surface clear and actionable recommendations.
  • Work closely with internal stakeholders across departments to feed insight and analytics outputs into an
  • aligned prioritisation process, feeding into the Real Time Marketing and Optimisation roadmap.
  • Supporting the Customer Experience Specialist throughout the end-to-end testing process from surfacing the recommendations, driving the ideation, value-led prioritisation, build of project briefs, through to post deployment KPI monitoring and post-experience retrospective ROI analysis and reporting.
  • Identifying areas for real time omnichannel orchestration, with personalised targeting, and programmatic messaging.
  • Support the build of AI and ML automated models, monitor and refine the models, as well as analyse the results and learnings.
  • Building out and maintain a governance framework and escalation process for behavioural analytics systems, reconciling data daily, identifying and escalating any gaps in tracking/reporting to the relevant teams.
  • Be an expert in analytical tools and technology to facilitate a world-class customer experience; identify and recommend improvements to integrations that will enable more data to be used to support sophisticated journeys and customer experiences.
  • Owning the communications of insights, recommendations, gathering input of ideas/feedback from stakeholders to feed into the roadmap.
 
Requirements:
 
If you are good at what you do and you are passionate about it! You will feel at home in this. Other requirements include:
 
  • Passionate about customer behaviour, optimising online experiences and an interest in facilitating valuable relationships with customers across all conversion touch points.
  • Skilled and confident user of Google Analytics (or similar), Hotjar (or similar), AB testing tools, SQL and/or Big Query.
  • Highly Analytical with a high commercial awareness.
  • Confident in defining the right business questions to form the structure of your analysis and presenting the insight in a way that appeals to a broad audience.
  • Excellent communication skills, with the confidence to build relationships with stakeholders and lead meetings/calls.
  • Organised, pro-active and enthusiastic.
  • Collaborative and transparent working mentality.
  • Comfortable presenting to stakeholders.
  • Experience in drawing insights for AB testing, ideation and prioritisation, as well as interpreting test results
 
Desirable requirements:
 
  • Degree level qualification in at least one of the following areas: Mathematics, Statistics, Sciences, Economics or similar.
  • Previous gaming sector experience.
  • Years of insight analytics experience.
  • Tableau experience a bonus.
 
On offer:
 
  • An attractive base salary
  • A comprehensive renumeration package including an end of year bonus (discretionary)
  • Health Cover/insurance (Including Dental and Eye cover).
  • Subsidised Gym Membership
  • Spanish lessons
 
If you would like to hear more about this role or any of your available iGaming career options, get in touch with me today on gosia@bettingconnections.com