Job Details

Job
Location
Marketing Executive (Japanese speaking) - Malta
Job ID: 7451
Job Type:
Region:
Permanent
Malta

Job description:
Reporting to the Head of Japan, the job holder will organise creative campaigns and promotional events that can make a difference for our company’s success.
 
Responsibilities:
 
Affiliate Management
  • Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance
  • Source, evaluate, recruit, approve and activate new affiliate partners
  • Monitor and analyse results of all affiliate campaigns, including weekly and monthly reports (to identify strong and weak areas, and to help underachievers improve)
  • Optimize all aspects of the affiliate program through established and new networks
  • Reactivate old affiliates through campaigns
  • Answer affiliate queries
  • Assist managing onsite content and affiliate mass communications - promotions visibility and adding information including game contents, news, and any affiliate-related contents
 
Media/Contents Management/ Concept
  • Support when needed social media marketing campaigns and day-to-day activities
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video, written and audio/podcast).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Regularly produce various contents to drive traffic to website(s), and analyse content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
  • Plan media campaigns with acquisition manager, experiment with new platforms and channels
  • Create reports on media to monitor costs and return on investment
  • Support new site building and landing page creation when needed to deliver new concept
  • Support Acquisition with back-link ad-hoc request
 
Competitor Analysis
  • Conduct regular competitor analysis to identify competitor activity in terms of marketing collateral, welcome offers, and promotions.
  • New Industry trends and promotional concepts.
  • Affiliation and SEO ranking on various channel of display
 
Requirements:
 
  • Previous experience with Affiliate Marketing or Affiliate Management
  • Native level of Japanese and fluent in English
  • Experience in gaming industry or online marketing or sales will be a strong plus
  • Creative skills and someone who takes the initiative to come up with new ideas
  • Able to work under pressure and flexible hours when needed
  • High level of personal organisation and the ability to juggle multiple projects
  • A team player with a positive attitude
 
Please send your CV to Gosia@bettingconnections.com if you are interested in this role.