Job Details

Job
Location
Senior Copywriter - United Kingdom
Job ID: 8113
Job Type:
Region:

Any Region

Job description:
The Senior Copywriter Editor will be responsible for owning our client’s voice through written communications for both B2C and B2B across all verticals of the marketing team (Affiliate, CRM, Betting Resources and PR).
 
You are a huge consumer of content and love to get under the bonnet of the business to identify audiences and the best strategies to engage them.
 
Responsibilities:
  • Capture the imaginations of new audiences through written communications
  • Be a part of the bringing together of all the brand elements (messaging, customer and market insights, design elements) into clear campaign objectives
  • Raise brand awareness and direct response from different audiences by using user insights from the marketing team to pioneer content improvement
  • Take ownership of the Marcomms calendar in alignment with the content team
  • Measure content success via Google analytics
  • Be responsible for uploading Betting Resource articles via CMS system and optimize pages for best in-class UX
  • Follow ‘best practice’ standards via marketing style guide and SEO guide
  • Take ownership of the relationship with Spotlight
  • Assist the product team with content for PR and the B2B arm of our client’s business
  • Take ownership of Jira requests
  • On-time delivery and organisation of Jira requests of the Inbound Organisation and on-time
  • Develop and implement brand guidelines
 
Requirements:
  • Comfortable working with a CMS system
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Creativity
  • Excellent time-management and organizational skills
  • Exemplary communication skills between teams
  • Comfortable working independently with little direction under tight deadlines
 
For more information on the role or to apply kindly send your CV to marinela@bettingconnections.com