Job Details

Job
Location
Senior Media Buyer (Head of Media Buying) - Malta
Job ID: 6882
Job Type:
Region:
Permanent
Malta

Job description: Our client is looking for an experienced Senior Media Buyer to set up a new department from scratch within the company. As a new part of the team this person will report directly to the CEO and will have the task to build a good flow of work and increase the return of investments using analytical skills and experience. The goal of this person during the first 6 months will be to generate enough cash flow so we could hire one more person and grow. Ultimately, this person will become the Head of Media Buying and be responsible of a whole team.

Responsibilities:
 
  • Locate, initiate contract, negotiate offers and effectively launch campaigns with potential igaming operators
  • Locate and negotiate offers with all traffic platforms that we will identify with (Facebook Ads, Adword, Taboola, Propeller Ads Etc.) and effectively create the campaigns and put them live
  • Track, analyse and optimize all ongoing campaigns with a focus on CPA & ROI
  • Reporting of campaigns weekly & monthly to management group
  • Oversee delivery of all media assets to fulfil approved media plan
  • Oversee budget reconciliation for all media buy initiatives
  • Develop and execute multi-channel (Display, Search, Social, Mobile) media campaigns, emphasizing brand-building and revenue-generating objectives
  • Familiar with advertising strategies such as A/B testing, creating copy and optimizing performance campaigns
 
Requirements: 
 
  • At least 2 years’ experience as an online media buyer, programmatic buying/trading experience preferred
  • High energetic self-starter and able to manage their time efficiently
  • Experience with platforms such as Adservers, Google products and project management tools
  • High understanding of performance channel metrics (CPM, CPC, CPL, CPI, CPA)
  • Able to handle monthly budgets for advertising in order to obtain highest return
  • Strong analytical skills (Excel, data analysis)
  • Talent and skills in generating positive ROI (CPA optimization)
  • Proactive and a problem solver (able to implement coordinate, and manage the development of marketing creatives and concepts)
  • Fluent in English, additional languages valued
 
 
To apply or for more information, please send your CV to Pippa@Bettingconnections.com